No Alternative To Megamistakes?
Ancient kings pointlessly punished their alchemists when they failed to create gold, rather than question their own avarice. Frequent criticism of industry analysts’ inaccurate...
View ArticleInternet underpins analyst influence on mid-market
[Update: Some people found this article misleading. Two new posts now clarify the value of free research and the sources of analyst influence. Web...
View ArticleOur Analyst Influence Survey
Our Analyst Influence Survey asks readers to take a survey to tell us what they think of the leading analyst houses. It is an...
View ArticleVendors name rising analysts: Forrester, Gartner, Ovum, Aberdeen and Burton
Which analyst firms have increased their influence the post over the last year? Our 2006 survey of IT and telecoms vendors’ staff says that...
View ArticleAR rises to 28% of PR spend
According to BtoBOnline, IDC has found that spending on analyst relations has risen to 28% of the spending on public relations by technology suppliers....
View ArticleLavender, Bieler, Dines & Darabi leaving Ovum
As predicted, there’s a lot of change at Ovum as its purchase by Datamonitor moves ahead. Chief Research Officer, Tony Lavender, has been set...
View ArticleHayward leaves Ovum for IDC
Douglas Hayward, senior analyst on the Holway@Ovum service, has left the firm to join IDC. Holway was one of Ovum’s most senior hires from...
View ArticleSeptember webinar spotlights IDC’s reorientation
In an interactive webinar yesterday we discussed how Gartner’s focus on selling individual research seats is producing new opportunities for IDC and other firms...
View ArticleIDC’s European forum in Berlin
Around 150 executives were here with me for the start of IDC’s ICT Forum in Berlin, and the numbers are now probably closer to...
View ArticleAR spending rises from 28% to 35% of PR, says IDC
According to a B2B article, IDC’s latest survey of tech vendors’ marketing budgets shows that 6.3% of the budget goes on PR (down from...
View Article450 analyst firms get less than half their revenue from vendors
Our post on growth opportunities for competitors to Forrester and Gartner has triggered some discussion, both in our monthly ‘Advisor Spotlight’ webinar, another blog...
View ArticleAR managers rate Forrester, IDC, Ovum and Yankee as risers
I’ve just been looking at the results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst...
View ArticleIIAR criticism brings concession from IDC Insights
Kudos to the Institute for Industry Analyst Relations for persuading IDC’s Insights businesses to stop demanding sales lead information from companies wanting to brief...
View ArticleIs there a pay to play problem in the analyst industry?
In the Analyst Value Survey every year, we ask participants which firms in the analyst industry are most, or least, independent. Rather unsurprisingly the...
View ArticleYou told us which analyst firms were most, and least, independent
Analysts firms vary massively in their independence. That’s one finding of our 2013 Analyst Value Survey, which shows the opinions of 352 users of...
View ArticleEfrem Mallach on 40 years in and around the analyst industry
In a discussion at the Informatics Forum at the University of Edinburgh on September 19, Efrem Mallach outlined his 40 years in the industry...
View ArticleGartner, Forrester & HfS Research top our Analyst Firm of the Year 2014 Awards
Over 1,000 users of IT and telecoms analyst research took part in the Analyst Value Survey 9 December 2014 – London, UK. Long-time industry...
View ArticleThe ten unsurpassed leaders of the global analyst industry
In the ten different Influencer Relations’ Analyst Firm Awards for 2014 (AFOTY14) rankings published this week, there is one that matters more than any other: the...
View Article10 AFOTY14 winners with the most influence on the demand-side
Most users of analysts’ services are on the demand-side, and the Influencer Relations’ Analyst Firm Awards for 2014 (AFOTY14) segment that will probably attract the most...
View ArticleTen analyst firms that tech vendors value most
Influencer Relations’ Analyst Firm awards for 2014 (AFOTY14) show a major market divide: In contrast to demand-side users of analyst services, people in supply like...
View Article
